5 SEO Techniques that’ll Double Your Search Traffic
Do you feel as if the effectiveness of SEO techniques is declining? If that is the case, you are not alone. Google is continuously improving its algorithms and making it difficult for sites that use black hat techniques to rank. The search engine has also blacklisted millions of sites that do not comply with their rules. But that should not scare you.
We have provided the tried-and-tested techniques. Read on for these dependable tactics in 2020.
1. Enhance User Experience
Google and all the other search engines intend to find the most useful information for all the user’s queries. When optimizing your sites, you need to think about the aspects that determine the quality of websites. Your site should look trustworthy, load fast, and be easy to navigate.
To improve your user experience, you should make your informative posts easy to read by using shorter paragraphs, mixing sentence lengths, and incorporating sub-headers. Moreover, you should use images, bullet points, and the white space into your content.
Another great way is to use the inverted pyramid writing style. What this means is that you should provide the most newsworthy ideas at the top of your articles. After that, you need to add the main details of the story. Towards the end of the article, include any other supporting pieces of information.
With this method, you can give your readers that scan articles the opportunity to find valuable information from your site and increase their chances of coming back.
2. Optimize for Voice Search
With the number of people owning smart speakers on a steady increase, you can increase your traffic by optimizing the voice search. Research shows that approximately 55% of adults in the US will own smart speakers by 2022.
The differences in how people use voice search and text search make it necessary to pay special attention to this new SEO tactic. Currently, approximately 40% of voice search results are taken from featured snippets.
To optimize for voice search, you should do the following:
Write a few sentences that can win featured snippets to relevant questions
Use long-tail keywords
Use structured data
3. Create a Responsive Website
Do you know that the number of people who are using mobile devices to make purchases online is higher today than ever? While voice search gives you an excellent opportunity to increase your conversions, statistics indicate that mobile search is more important. At least half of the purchases are made on mobile. As such, you need to focus on how your content appears on both mobile devices and desktops.
4. Focus on User Intention
Content marketing can be an effective way to engage with your audience and win their trust. However, to achieve this goal, you should focus on user intent rather than keyword stuffing. You can Google your main keyword and find the other related phrases that your audience is using and incorporate them into your content. The trick is to use the knowledge of your audience when doing keyword research.
5. Write Long Content
Longer content often ranks higher on Google than shorter ones. Longer content accommodates lots of backlinks, which eventually result in higher SEO score. Google relies on the links to determine the quality of your pages. If many websites find some of your pages useful and link to them, the search engine assumes that it offers high-quality and useful information and assigns it a higher score.
While linking is not the only factor that enhances the chances of your site ranking favorably, it helps a lot, especially if you do it right. To be safe, you should not over-optimize your anchor texts. However, only link to sites that demonstrate a high degree of trustworthiness, authoritativeness, and expertise.
SEO is a powerful marketing strategy.
Once you have fully optimized your website, you can expect to start ranking with ease. However, we recommend that you conduct an SEO audit on the site to determine whether you have everything right. Many SEO companies offer this valuable service, but you can use many free tools online and save a lot of money.
As you can see, the process of optimizing sites requires a lot of effort and time. However, by considering the potential benefits of making sure your site gets found in search results, you begin to appreciate that the investment is worthwhile. Use these SEO techniques and double your search traffic within the shortest time possible without breaking the bank.